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They also report that only 46.5% of adults making less than $50K shopped online Cyber Monday, whereas 64.6% of those earning $50k or more shopped online during Cyber Monday.Additionally, an study reported that the Baby Boomers spend more time and money online than any other group.
23% of online adults with household incomes of $100k+ gave up an online purchase because of a forgotten password or username, and 27% reported having experienced difficult logging into an e-commerce site that required a log-in name or password.reports that an estimated 131 million Americans shopped online.However, recent findings from a Dashlane survey, conducted online among over 2,000 online US adults by Harris Interactive immediately following the Cyber Monday shopping week suggest online retailers could be missing out on billions in annual sales as customers give up on online purchases due to frustration with passwords or usernames.According to the survey findings, Additionally, 1 out of 4 online US adults reported having ever experienced difficulty logging into an e-commerce site that required a log-in name or password, a figure that suggests consumer difficulty begins even before the checkout process has started.study reported that people earning $50K or more annually will spend $120 more online during the holidays ($231.06) than those earning under $50K ($110.48).Among the results of the survey, Dashlane found that nearly 1 out of 3 online adults between 45-54 (32%) expressed having ever had a difficult time logging into an e-commerce website.
Dashlane found that 19% of online US adults in the slightly older 55-64 demographic had also given up a purchase from an e-commerce site because of a forgotten password or username.
Similar figures were also seen in college graduates as 23% have ever given up on an online purchase because of a forgotten password or username, and 27% reported having had difficulty logging into an e-commerce site that required a log-in name or password.
reports that 55.6% of US adults over 18 own a smartphone and 36.5% own a tablet.
They estimate that over 16 million adults used a mobile to shop on Cyber Monday.
Similar to college graduates, Baby Boomer and higher earners, mobile users also experienced a disproportionately more difficult time with passwords and e-commerce sites.
28% of both smartphone and tablet owners reported having ever had difficulty logging into an e-commerce site, and 21% of smartphone owners and 23% of tablet owners ever gave up on an online purchase because there were too many forms.